Our Vision

Big thinking precedes great achievement


We depend on exceptional people to assure that we provide the best services to our members. We set high standards and support each other as we strive to achieve our goals. We invest in each other and value the individual differences that make us strong.


We embrace change, creativity, continuous learning, and personal growth. We improve the services we provide, anticipating future trends and creating a strategic direction to ensure future growth and continued viability.


We build enduring internal and external relationships, joining with colleagues across organizational boundaries to improve the services we provide. We encourage and reward both individual and team achievements. We put the common good ahead of narrow interests.


We engage in actions that follow our words and beliefs. We act with integrity in all we do by being respectful, honest, truthful, transparent, and accountable; being stewards of resources; demonstrating ethical conduct; and building trust as individuals and an association.


We have a clear, distinctive and specific vision of the future. We foresee opportunities, manage uncertainty, and propose a course of action that is innovative and forward thinking. We think "out of the box" and see the "big picture." We are professionals by nature.

Strategic Thinking

We challenge ourselves and others to think and act strategically. We push for alignment of agendas and goals with strategic priorities that will advance the association's journey toward success.


We are constantly aware of potential conflicts-of-interest and keep the interests of the association above all else. We include all relevant perspectives and interests of the full range of our stakeholders and are not unduly influenced by our loyalties.


We advocate for all members and staff to have access to appropriate and accurate information regarding finances, operations, and results. We ensure that all decision-makers have the information and knowledge they need to make sound decisions.

Sustaining Resources

We prioritize our resources in keeping with the association's mission, vision, and strategic plan. We seek innovative solutions, partnerships, and other approaches to overcome potential limitations and gaps.


We develop performance measures for success that adequately evaluate the progress of teams, projects, and the association as a whole. We have clear management processes and outcomes; we assess efficiency, effectiveness, impact, and quality; we use benchmarks and/or historical data when available to evaluate performance.